Singapore’s government hired us to revamp the Prime Minister’s YouTube channel. Working with the PM, we identified a need to tackle difficult subjects to build credibility with viewers. We produced a YouTube video on Singapore’s push to broaden the definition of success for its citizens. With 40,000+ downloads, the content led to a nationwide debate and generated three times the viewership of the PM’s next- most-watched video.
Prime Minister of Singapore
A video series for Lawrence Wong, the Prime Minister of Singapore.
