More than a logo — a focused visual system built to hold up in the real world.
Minimum Meaningful Brand™
Most brands don’t fail because they lack ambition — they fail because they look indistinct. Minimum Meaningful Brand™ delivers a clear visual system designed to project confidence and intent.
Most brands don’t fail because they lack ambition — they fail because they look indistinct. Minimum Meaningful Brand™ delivers a clear visual system designed to project confidence and intent.
Why invest in your branding?
First impressions are irreversible
Before anyone reads your pitch or understands your product, they form an opinion. Visual clarity sets expectations immediately and frames everything that follows.
Consistency enables momentum
A defined visual system removes ambiguity. Teams move faster when the rules are clear and decisions don’t need to be renegotiated each time.
Structure prevents drift
Without a system, brands degrade incrementally. A focused identity keeps execution aligned as platforms, outputs, and collaborators multiply.
Credibility accumulates over time
Clear, consistent presentation compounds trust. Disjointed design erodes it quietly and persistently.
The scope is deliberately focused. We establish the visual logic and deliver assets that can be applied immediately — without unnecessary complexity.
Build a professional brand system without agency bloat or AI shortcuts. Need something more involved? We do that too.
Minimum Meaningful Brand™
A focused brand identity and visual branding system for startups, founders, and organizations establishing a clear, credible presence.
$6,000 USD and up
Includes:
- Logo design and core brand mark system
- Typography, color palette, and visual identity structure
- Brand starter assets for digital and print use
- Practical brand guidelines for consistent application
Custom Brand Systems & Rebrands
For organizations requiring a more comprehensive brand strategy, visual identity system, or full rebrand.
Scope typically includes:
- Brand identity design and rebrand programs
- Extended visual systems and brand architecture
- Cross-platform brand implementation (web, product, content)
- Phased rollout plans and long-term brand governance
Minimum Meaningful Brand™ is a fast, high-impact brand identity package for organizations seeking professional branding, logo design, and visual identity from a senior-led branding studio. Strategic narrative consulting, large-scale brand strategy, and full rebrand programs are available as separate engagements.
